Digg Announces Reddit-Like Ad Platform

Digg has announced it's own ad network - Digg Ads, a Reddit like ad platform that they plan to launch in a few months. The Digg Ads would appear alongside regular stories. The sponsored content would look similar to the regular Digg content except that they would be clearly marked as a sponsored listing.

The ads would be linked to various stories, video trailers, independent product reviews – many of the same types of content that one gets to see on Digg every day. Here’s an example of what the ads might look like:


The user would be able to vote for the ads much like Reddit which encourages its users to Reddit ads that appear on the site. The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant to the Digg audience, or not. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system.

Now with even Digg launching its own ad network, wonder what Ev is planning for Twitter.

Digg Integrates Facebook Connect

Digg has finally integrated Facebook Connect, which would allow the 200+ million Facebook members to login and start Digging and commenting right away. If you are already a Digg member, linking your account makes it easy to cross-post, sharing your Digg activities on your Facebook home page.

This new feature would allow you, as a Digg member, to automatically follow your Facebook friends on Digg, invite your friends to Digg from your Facebook Connect settings page in your profile. You will also have access to Digg friend features like the green story icons that appear once a friend has Dugg a story. So it would be easier for you to figure out whether a story was Dugg by a friend or not.

Moreover, as and when you would Digg, comment or submit a story, you’ll see a dialog window asking you whether you want to share that info with your Facebook friends. Since sharing at present isn’t automatic, so this setting would allow you to publish only the actions you want to share. All the preferences and privacy settings can be managed from the settings page in your profile. Should you ever choose to disable Facebook Connect, all personal information will be removed from the Digg site.

According to Digg founder Kevin Rose, this represents one of the largest and more complex Facebook integrations to date. You can connect your Facebook account to Digg from here. Now I guess apart from ignoring people who put up their Twitter stream on their Facebook status (I am being one of the guilty ones), you would also have to tolerate those who would irritate you with their incessant Diggings.